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What Is Disturbing The Network Marketing Industry ?
I got to thinking about this yesterday and thought I'd write a sudden post about my opinion of why I think the network marketing failure rate is so high...Why Do People Quit?
In my humble opinion, network marketing offers tremendous chance for wealth creation for the average person. The entry charge to start your online business is inexpensive and the upside is great. The low entry fee is why many people who do not have the capitalist drive get involved. They are suckered in by claims by companies of making stalks of money while the marketer is either sleeping or on the beach.
To succeed online, it takes work. I know...that's a word nobody wants to hear! To give you an example, I got an email from one of my downline members recently who had received an email from his downline member. His downline member was wondering if the program she had joined was actually going to work because she hadn't gotten any sign-ups in her 1 day of marketing! She was thinking that the program might be a scam! This, unluckily, is the mindset of the majority of "network marketers" and adds greatly to the 97% failure rate and high attrition rates that we always hear about. This failure rate is equivalent with people starting off-line businesses as well.
Several people are just not cut out to run their own business. It's not in their make-up and that's OK. But, this makes the failure rate arbitrarily high. I have no way of verifying this but the failure rate of people who really apply themselves and have a success-oriented view is much lower than 97%. Probably lower than 50%.
Another contributing factor is "The grass is always greener on the other side". This statement is hardly ever factual. I've learned this hard-way all through the years in my offline business life. The key is to find a business opportunity, or a few, that you believe in and that are legitimate, and work those programs. If you don't recognize how to market, learn. That's what I'm doing with MLM Lead System Pro. I have been in sales and marketing for my entire 20 plus year career. Online network marketing is active and we all need to learn as much as we can and apply what we learn in our marketing efforts. If you educate yourself constantly, you will understand more than 95% of your rivalry. Most people are either overwhelmed or too lazy (sorry) to apply themselves.
Then, it is the sponsor's job to relay this detail onto their members. I have been engaged in a few business opportunities where I never hear from my sponsor. These people will never be flourishing. No matter what your experience level, you need to educate, mentor, and motivate your downline. Sometimes this could be hard because they are not receptive but you still have to do it. This will come back to you ten-fold because your message will resonate with some.
Basically, it is my opinion that the failure rate in network marketing is inflated by the people who shouldn't be in the business to begin with. With a pessimistic view, there is no way to be successful. Without hunting out and following a proven system there is no way to be successful. For those who are giving real effort, and consistently educating themselves, I assure you that there is light at the end of the tunnel. Do not quit since this is a great business with heaps of room for everyone who wants to succeed. And create the lifestyle that they've always dreamed of.
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